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Digicel – Run With Bolt Facebook App

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Overview

We have enjoyed a feast of sporting activity throughout 2012 but surely the greatest show this year was the London Olympics. Adding 3 more gold medals to his tally whilst defending his 100m and 200m crowns from Beijing Usain Bolt can lay claim to being the greatest sprinter ever.

Digicel launched a campaign in March 2012 inviting customers to join Digicel Brand Ambassador Usain Bolt in his “Run to London”. We developed a Facebook application enabling users to upload photos of themselves running in a Usain Bolt type pose. The best photos would then be used as part of a TV ad campaign (One Run, Many People) which ran in August 2012.

The app was launched in 22 markets across the Caribbean in English and Spanish generating thousands of photos of people supporting Usain Bolt and Digicel in his Run to London. Below is the final ad incorporating the user generated content that was produced.

What we did

  • Interface design
  • XHTML/CSS
  • Facebook application development
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Photos Uploaded

22

territories

A project with Digicel and Boys & Girls

Completed March 2012

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