John Frieda ran a campaign offering women the chance to commemorate a transformation in their lives with a hair transformation courtesy of the John Frieda Salon.
15 finalists were selected from all of the entries and one winner was eventually chosen to travel to London for the ultimate hair transformation.
Lightbox built a Facebook application for the campaign showcasing all 15 finalists with bios, before/after shots and developed a voting system allowing members of the public to vote for their favorite transformation.
The person with the most public votes won the competition and everyone who voted was also entered into a competition for a style consultation at the John Frieda Salon in Dublin.
What we did
- Interface design
- Facebook application development
Increase in Likes